at the bottom of the compostable mailer on the back side we’ve printed a few lines of text for several reasons. the first is that many people aren’t familiar with compostable mailers yet so it’s important to highlight the fact that they’re compostable. this way people won’t mistake them for conventional plastic mailers and incorrectly dispose of them. we want the compostable mailer to have the best chance of being composted correctly, which is the ideal way to dispose of it. by highlighting that it’s not made from conventional plastic, we’re also trying to make sure that the brands who are using them aren’t mistakenly criticised for continuing to use conventional poly mailers. in the bottom right corner of the mailer is a QR code that contains a link to our multi-language disposal guide, so you can sell worldwide with confidence. we’re continuing to upgrade this guide with more languages.
we also want to encourage a society-wide shift towards composting. continuing to use recyclable plastic items such as poly mailers perpetuates our current throwaway society. when we throw recyclable plastics in the recycling bin (often unsorted, contaminated or without knowing if they are really recyclable or if they will, in fact, be recycled or not), we’re absolving ourselves of the guilt of further dealing with them and passing that burden on to others. by fundamentally shifting to composting model, where we take responsibility for our own waste and turn it into amazing things like compost, we’re breaking that cycle and no longer contributing to the plastics crisis. if we are to truly turn the environmental and plastics crises around, we all need to fundamentally change and we believe one of those changes is composting more and stopping relying on a broken recycling system.